Overall, this course aims to provide participants with the necessary skills needed to make them well-rounded marketers and get them started on their marketing journey. Additionally, participants will learn how to utilise the 4 P’s of the marketing mix (Product, Price, Place, and Promotion) and proven techniques and methods to avoid common marketing mistakes in most businesses. This course also aims at assisting participants in analysing markets and evaluating customer needs, wants, and preferences (NWP). Finally, the course will cover how to implement the right approach effectively to meet the unique company needs. The course uses several exercises and case studies followed by self-presentation.