Marketing Management in the Digital Economy
In this training course, we focus on the fundamentals of digital marketing and marketing strategies as well as tactics required to explore the fast-paced evolution of marketing strategy. This course will familiarise you with internet marketing methods and practices from exploring the latest emerging commerce and social media technologies through the creation of traffic through all digital media. It will help you discover how these methods can be incorporated into existing marketing strategies; this course will cover all these aspects. Besides, you will get the opportunity to learn how to redefine the classic tool of marketing combination of 4 P’s (price, place, product, and promotion) to transform your marketing execution plan. After studying this course, you will be equipped with the marketing knowledge and practical applications necessary to launch successful digital marketing which aligns with consumer behaviour.