Financial Aspects of Sales and Marketing
Every business owner must learn the financial aspect as it is imperative to help managers make the best decisions. This course aims to help those managers to identify the relevant language of basic accounts. Participants in this course will gain a distinct understanding of the company’s current financial position, particularly in measuring marketing efficiency and marketing profitability. This course will also help participants to gain insights about the financial cause-and-effect of a sale, product pricing, credit policies, the implications of discount structure, and how to make sales more profitable.