Integrated approach to Marketing Planning: Effective Strategies & Operational Plans


Integrated approach to Marketing Planning: Effective Strategies & Operational Plans

In this course, we will cover the marketing plan and operational plan, starting with specifying your organisation’s niche markets, the marketing strategy, and the resources needed to achieve the strategy’s objective based on a clear budget. You will also be exposed to how to outline the multifaceted marketing strategy that will be followed to gain an advantage in product-oriented markets; market sections and how marketing outreach campaigns achieve targets as identified in the marketing strategy. In the end, this course will enable you to understand whether your strategic plan is functioning as well as your operational plan.

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