Marketing Strategy for International Businesses


Marketing Strategy for International Businesses

A successful business depends on how it takes advantage of global market opportunities and challenges and simultaneously develop effective international marketing strategies. This course focuses on major issues associated with international marketing. In this course, you will gain an understanding of the importance of global and international marketing, motives to internationalisation, the strategic implications of segmentation, targeting, and positioning, the influence of macro-environment on market selection, alternative market-entry strategies, financial, and organisational issues involved in international marketing.

To receive more information about this training course, please complete the following:

Select location(s):*


Select date(s) for Geneva: *

Select date(s) for Bangkok: *

Select date(s) for London: *

Select date(s) for Oslo: *

Select date(s) for Oxford: *

Select date(s) for Kuala Lumpur: *

Select date(s) for Istanbul: *

Select date(s) for Dubai: *

Select date(s) for Rome: *

Select date(s) for Singapore: *

Select date(s) for Vienna: *

Select date(s) for Manchester: *

Select date(s) for Barcelona: *

Select date(s) for Amsterdam: *

Select date(s) for Paris: *

Select date(s) for London: *

Select date(s) for Geneva: *

Select date(s) for Bangkok: *

Select date(s) for Istanbul: *

Select date(s) for Dubai: *

Select date(s) for London: *

Select date(s) for Kuala Lumpur: *

Select date(s) for Athens: *

Select date(s) for Bali: *

Select date(s) for Budapest: *

Select date(s) for Cambridge: *

Select date(s) for Copenhagen: *

Select date(s) for Florence: *

Select date(s) for Kuala Lumpur: *

Select date(s) for Lisbon: *

Select date(s) for Liverpool: *

Select date(s) for Manila: *

Select date(s) for Munich: *

Select date(s) for Oslo: *

Select date(s) for Oxford: *

Select date(s) for Prague: *

Select date(s) for Santorini: *

Select date(s) for Venice: *

Select date(s) for Zurich: *

Select date(s) for Kuala Lumpur: *

Select date(s) for Istanbul: *

Select date(s) for Dubai: *

Select date(s) for Rome: *

Select date(s) for Singapore: *

Select date(s) for Vienna: *

Select date(s) for Manchester: *

Select date(s) for Barcelona: *

Select date(s) for Amsterdam: *

Select date(s) for London: *

Select date(s) for Athens: *

Select date(s) for Bali: *

Select date(s) for Budapest: *

Select date(s) for Cambridge: *

Select date(s) for Copenhagen: *

Select date(s) for Florence: *

Select date(s) for Kuala Lumpur: *

Select date(s) for Liverpool: *

Select date(s) for Prague: *

Select date(s) for Online: *

Select date(s) for Online: *

Select date(s) for Online: *

Select date(s) for Online: *

Select date(s) for Online: *

Select date(s) for Online: *

This course is also available live online on the following dates:

Contact details



    Salutation:*

    Name:*

    Email:*

    Mobile:*

    Job Title:*

    Organization:*

    City:

    Country:*

    Address:

    Comments: