The Customer-focused Strategic Marketing Plan
To excel in the customer-focused marketing plan, employees in businesses should focus on unique customer behaviour, needs, and desires by customer segment. This course is designed to support sales and marketing managers, territory and key account sales representatives, inside and outside sales representatives and sales support team members to help participants learn about customer needs and preferences. It also encourages participants to build relationships with customers and continue to improve in service recovery to ensure avoiding the occurrence of errors and guaranteeing long-standing business success. This course uses a combination of interactive techniques, such as case studies, videos, role-plays, individual exercises and brief presentations by the participants.