Recruitment Using Social Media


Recruitment Using Social Media

Social recruitment indicates various uses of social media platforms (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites) to identify, intrique and employ talent. HR professionals should be aware of why social media should be an essential part of their recruitment strategy. Some of the reasons are:1) Time-to-hire is reduced since applicants apply on-line, and communication with potential candidates is through direct messaging, 2) Probability of finding quality applicants are higher because filters allow for specific search, 3) Websites, blogs, and the internet can broaden the base of potential candidates, 4) You can “head hunt” for talented, passive candidates and persuade them to join your company instead, 5) Social media enables real time screening of candidates’ credentials available from linked websites, 6) You can develop a more personal connection with candidates who could also potentially become part of your virtual talent cloud, 7) Social media recruitment helps the company to save money on recruitment costs, 8) Social media allows you to build up your employer brand and be the company that everyone knows about and wants to work for, 9) Businesses can embed a compelling video presentation to showcase their corporate culture and work environment in order to attract candidates, 10) Through social media, candidates’ feedback on key elements of the recruitment process itself can be obtained, and 11) Most importantly, it is possible to link applicants’ input directly into HR metrics for quick analysis.

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