More marketers are shifting their approaches to include customer-focused marketing as a way to reach brand goals and grow business. In this training course, participants will learn how to develop a powerful customer-focused marketing strategy without compromising their business objectives and values. This course offers a solid foundation for building a result-oriented marketing strategy. Participants will get the opportunity to discover customer-oriented strategies, communication skills, persuasion strategies, and negotiation techniques. They will also learn how to overcome objections, close sales, and improve customer service to compete effectively against their competitors.