Most of the excellent marketing professionals have a similar trait. They understand the company, customer and their competitor better and know how to use marketing strategies and techniques to attract customers to a business. This course aims to assist you in establishing new approaches to create and maintain high level of competitiveness in the market and helps to maximise organisation profits. In this course, we will also cover the key components and aspects of a value-based marketing strategy. You will get a better grasp of how to build strong brand equity, and how it is essential to create value for shareholders, simultaneously growing market share for business. Moreover, this course will help you conduct audits for marketing operations. Completing this course will enable participants to implement or improve the marketing strategy and sales management system.