The optimal way to find a new market is to plan a systematic approach which depends upon the application of some fundamental marketing activities and techniques. The latest market development process, which is the one covered in this course, teaches the steps needed to expand your business. It starts with the evaluation of the new target market by doing market research as a tool for new market entry, new segments or new areas. It gets an insight into its application in operation and management which depends on your own business goals and objectives. Then, the course covers the steps management needed to consider to enter the market or look for another target market. The course ends with how to create a plan to enter the market by focusing on products or services promotion, supply, and distribution, and stay focused on meeting customer needs.