Consumer Behaviour and Analytics
In this course, you will garner a thorough understanding of consumer behaviour analysis such as personal purchasing habits that include trends in society, individual factors, and frequent patterns that influence consumer’s decision to buy products or services and how they contribute to successful marketing strategies. This course will expose you to consumer behaviour analytics, teaching you how to make data-driven decisions align with the individual-level view of your consumers. Finally, the course is designed to assist you to be more practical at selling, designing, developing products or services, and every other different factor, such as personal, psychological, and social that impacts your consumers. Its ultimate intention is to optimise the value of consumer behaviour analytics using exercises and case studies to achieve the learning objectives.