Contemporary Public Relations and Media Strategies


Contemporary Public Relations and Media Strategies

This result-oriented course is uniquely designed to equip and prepare the current trend of public relations (PR) and media strategy for public relations (PR) officers and professionals by focusing on necessary skills, knowledge and techniques to manage strategic public relations and media effectively. This course provides a variety of public relations (PR) and media strategies, develops and deals with the interaction between public relations (PR) and media and reviews the key principles used in public relations (PR). At the end of this course, you will be able to recognise your roles and responsibilities as a public relations (PR) professional and learn how to conduct a successful strategy of media and public relations to achieve business objectives and sustain company reputation.

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