Planning, Executing and Evaluating Public Relations Campaigns
In this course, you will learn the tools and tactics of developing a public relations campaign plan for long-term and short-term campaigns, knowledge, and skills to build and design successful public relations campaigns. Also, you will examine the challenges and crises that may occur in a public relations campaign. This course helps you to develop your confidence to plan and manage effective public relations campaigns and master the public relations campaigns in achieving your corporate strategy. Other important topics, such as the importance of public relations campaign to your organisation to communicate your objectives and retain the engagement with your targeted audience, will also be discussed thoroughly during this course. At this end of this training, you will be able to apply the knowledge and skills to distribute and communicate your public relations campaign and implement a successful public relations campaign to achieve your business goals.