This unique course expands the participants capacity and expertise in international PR practice and how to effectively communicate at an international level by exploring the dynamic rise and progression of PR. Public relations has become very significant in recent times due to its inextricable link with global marketing, international media power and the emergence of new technologies. The course offers a blend of real-world practice and advanced academic theories of public relations in a global context. Participants will develop paramount skills on international communication strategy formulation, international teamwork and multi-cultural communications. Other important topics such as preparing for and handling of global PR crises and how to re-shape organisational image and recover reputation will also be discussed in this course.