Nowadays, it is a must for businesses to discover new growth opportunities to market and sell their products and services. The question paused here is, what do you do to secure a sustainable competitive market advantage? This program will allow participants to evaluate the attractiveness of a new market opportunity and start prioritising your business growth initiatives. You will be able to identify your novel business ideas and market opportunities and ensure you focus on the ones promising highest potential for success. In this course, you will also learn integrating aspects of strategy, entrepreneurship, management, marketing, and technology which allows you to develop an elite level of expertise and add immediate value to your job and company.