A brand manager is a crucial role in maintaining the organisation’s success. They need to act smart in managing the marketing initiatives, communication, and product portfolio. This course helps brand managers develop the necessary skills to create a successful brand strategy to satisfy the needs of their target customers. Also, it provides an in-depth insight into how to maximise brand equity and brand value at the same time to enhance sales and customer loyalty. In this course, the participants will learn the various levels of brad core values and elements. The participants will also learn the importance of each level in developing and maintaining strong relationships with their customers. In this course, we use various case studies and exercises to create a thorough understanding of the principles and concepts of brand management.