Marketing Communications and Brand Management Masterclass
This course is designed mainly for professional interested in branding and the exceptional communication of the brand starting with brief and moving to creation and implementation. In this course, participants will gain practical knowledge on how to define a business purpose, assess the market characteristics, identify a target audience and set their marketing objectives as well as prepare the brand model by defining brand purpose, positioning, values, personality, and proposition. Besides, the course focuses on communications strategy planning and on the implementation of the plan required to promote the brand. Participants will learn by doing several practical exercises and case studies to improve their brand’s image, presence, and sales.