Social media is one of the public relations tools for businesses to protect and promote their reputations. This programme will offer you the knowledge of how to handle and avoid social media disasters that can blemish your company’s reputation. Participants will be able to build social media policies and strategies to control disasters. This programme also discusses the best way to identify, monitor, review and react to the situation in social media. Participants will learn how to create a good social media listening and monitoring platform that can help your company to identify the potential problem before it turns into a disaster. Besides, they will learn how to develop a social media crisis communication strategy that enables their company to take fast action to any potential problem that may occur in the organisation.