Advanced Strategic Public Relations Management

Advanced Strategic Public Relations Management

In order to accomplish the company goals and objectives, participants need to understand the purpose and importance of public relations and communication and its strategic process to retain and improve business reputation. This programme is designed to develop the tools and approaches to merging the latest public relations and communication, promote an effective public relations campaign to the target audience and how to manage crisis communication. By undertaking this course, you will acquire the advanced skills and techniques of public relations strategy and be able to design, develop and implement effective public relations and communication to build business public relations (PR) campaigns successfully.

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