To thrive in the digital marketing world, you will need to master advanced skills in social media marketing, including content strategy, influencer marketing, and accurate ROI tracking. Moreover, you will need to have a good command of diverse tools available to use in monitoring social media, and strategies that allow you to apply the knowledge gained to your social media platform. In this course, we will cover all these important approaches. After understanding the thinking mechanisms, we will provide you with methods and tools to practice during the sessions, and that can help you examine how to determine the extent of your investments in social media including cost, time, and opportunities. The course relies on presentations and explanations supported by examples from the senior trainer who will allow you to gain a firm grip on the knowledge and skills presented in this course.