Quality assurance is vital in delivering excellent customer service. It helps a company understand their customer needs and expectations and stand out in today’s competitive market. This course aims to deliver the highest standards of customer service and maintaining these standards using quality assurance. By studying this course, participants will learn to describe the steps taken prior and concurrently with the customer experience to ensure satisfaction by making sure each product or service is in the best quality. Participants will learn the basic cycle of quality assurance, such as data collection, monitoring, assessing, analysing, training, and improvement to satisfy customers. Participants will also learn to prevent problems, anticipate needs, and truly understand their customers and maintain that standard of care create unique experience with every encounter.