The timely training course offers a non-technical viewpoint and approaches to consider the specific economic features of information and reap the benefits of them. Beginning with the analysis on whether or not the information is a resource or just liability, delegates can continue to understand the obstacles and incentives to handle it. The course then illustrates the way information is handled and utilised in the context of different familiar micro-level economic notions and how this could be ascertained from them. This contributes to the review of multiple directions in which information can yield economic results – or be leveraged, and how specific forms of market research may maximise the demand for and usefulness of information for companies. Delegates will also discuss several real-life instances associated with monetising data and can understand precisely how companies make a profit from the information they collect.