Google Analytics for PR
This intensive workshop provides knowledge and skills on how to track, measure and evaluate your organisation’s public relations and understand web analytics and data reporting tools from Google to enhance your public relations communication and marketing effectiveness. This course provides knowledge of how Google can become a precise and reliable measurement of public relations outcomes. Also, it demonstrates how it can expose your Website visitors information and how it works to notify you of the audience engagement in your content and track your public relations and marketing effectively. At the end of this workshop, you will learn how to use the statistics and data provided by Google Analytics to reinforce your marketing strategies, improve your sales and helps to develop the effectiveness of your public relations.