Efficient Promotion and Advertising Strategies
This course aims primarily at providing participants with the skills needed to examine the management of advertising and sales promotions. Moreover, the course assists participants in using the technical approach of the four P’s (price, place, product, and promotion) to interact with the consumer. The course enables participants to distinguish among marketing and advertising terms, categorise business activities, such as production, management, and finance, and describe how these activities relate to marketing. It also allows them to interpret the history of the advertising industry and its relation to the current marketplace and understand the laws and regulations in the marketing and advertising industries.