Choice Architecture and Behavioral Decision Making for Leaders
This all new signature training program is uniquely designed to expand leaders decision-making ability and guide them on structuring outcome-driven environments in which others – employees, customers, partners and the public – can make smarter decisions. In this eye-opening program, you will take a deep dive into the fascinating world of choice architecture and the inner workings of human judgement and biases. You will utilize a thorough understanding of the rational and irrational decision-making processes to improve decision-making in different business scenarios, such as which business strategy to adopt, making a good bias-free hiring decision, how certain product/service information is structured on the website, etc. The course explores various areas including choice architecture, behavioral economics, behavioral decision making, behavioral interventions, forecasting, default options, consideration sets, preferences and context-dependent preferences.