The development of technology has dramatically changed business operations, primarily through social media. Social media has become a core component and a powerful marketing tool for a business marketing strategy. This course is mainly designed to provide participants with the knowledge, concepts, skills and necessary tools to stay connected and interact with their target markets over the Internet via various social media platforms such as Facebook, Pinterest, Twitter, Instagram, and other platforms. You will learn how to maximise the potential of these platforms and use it to create more opportunities for your business. This interactive course will assist participants in learning all the processes required to connect among people who have similar interests as those that your company produces. The course will also cover social media marketing strategy, which helps in providing a strong foundation to the business networks.